When you commit to being a director, it’s not like other forms of artistry. Most artists have the benefit of being singular in some ways and can insulate themselves from others (for the most part). But I learned fairly quickly that to be a good director you have to do more than just tell people what to do. You have to be a leader.

Storytelling is at the heart of what I do. Whether I’m developing content for a script, building a commercial campaign, or making a documentary, it all starts with a story.

But why stories? You don’t have to tell a story to market something…do you? As a filmmaker, I could be accused of bias, but I contend the power of storytelling is something we all understand intuitively.